Kejar Mimpi Goes to School is volunteering and educational initiative for elementary school students, conducted simultaneously in one day by CIMB Niaga in 35 cities supported by 35 Kejar Mimpi Communities. The event brought together more than 4,699 participants, including students, parents, teachers, CIMB Niaga employees, and Kejar Mimpi Community volunteers.
With the theme “Generasi Tumbuh Sehat,” the initiative focused on stunting prevention and financial literacy in 35 schools through various interactive activities. Children were introduced to financial literacy concepts through video storytelling and coloring activities. Meanwhile, parents received financial education on the importance of investing for their children’s education and retirement planning, along with a nutrition seminar and a healthy cooking demonstration.
The program also included book and facility donations, as well as mural painting in several schools. The event received extensive media coverage, with more than 175 national publications.