The Community Link #JadiNyata Program aims to encourage innovation and active community participation in addressing social, economic, and environmental challenges. In 2024, Bank continued the Community Link #JadiNyata Program, with 528 participants, reflecting a 30% increase in participation compared to the previous year. The 3 best social innovation winners were:
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Arka Irfani (Bell Living Lab)
Bandung
The Bell Living Lab program addresses waste issues in the coffee industry. Through this initiative, Arka Irfani developed a biochar production tool to transform coffee husk waste from farmer groups in Cilengkrang, Bandung Regency, into soil stabilizers. This program helps reduce waste while empowering coffee farming communities.
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Cahyo Febri Wijaksono (Metasekerta)
Surabaya
Metasekerta seeks to develop an action-adventure game featuring Wayang Wong arts to optimize culture-based learning. This game addresses the lack of cultural learning resources in schools. By leveraging cutting-edge digital technology, the initiative aims to make culture-based education more effective and appealing to younger generations.
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Siti Nurul Adhimiyati (Decoco Luminer)
Bali
Decoco Luminer is an environmentally friendly lighting innovation made from coconut shells, incorporating solar panels for energy efficiency. Led by Siti Nurul Adhimiyati, this initiative enhances the economic value of coconut shell waste while empowering local artisans in Tampaksiring Village, Bali. The program aligns with sustainability principles by utilizing renewable energy and supporting local community empowerment.
In 2024, Bank also provided mentorship and development support to the three winners of the 2023 Community Link #JadiNyata Program, with the following progress:
- Amanda Prita Kirana (DitReveille) – South Tangerang Dit Reveille is a brand that signifies an invitation to care for the environment, focusing on repurposing plastic bottle caps into furniture and unique, economically valuable souvenirs. Some of Dit Reveille's merchandise has been showcased at various Bank events, gaining attention from visitors. Dit Reveille also employs seven local workers who manage operations, waste collection, and production. Through mentorship under the #JadiNyata program, Dit Reveille successfully built its social media presence, with several trending content pieces. The brand's social media and marketplace platforms include. Instagram, tiktok and shopee username ditreveille. In addition, Dit Reveille expanded its product range, progressing from research and development to full-scale production, including collaborative products with other brands. It also established new facilities and developed operational machinery, enabling future in-house production using its own equipment and infrastructure. As of May 2024 – January 2025, Dit Reveille generated over Rp79 million in revenue from product sales.
- Irfan Nur Ikhsan (Tanigo) – Majelengka, West Java Through mentorship provided by Bank, Irfan Nur Ikhsan successfully purchased several machines to process Talas Beneng plants into instant noodles and fish feed under the Tanigo brand. The raw materials for Tanigo are sourced from 50 farmers, who serve as the primary suppliers. Additionally, these farmers receive training in Talas Beneng cultivation to enhance their agricultural practices. Tanigo’s products are marketed both offline and online in Majalengka, Ciamis, and West Bandung. The business operates through a B2C (Business-to-Consumer) model and a B2B (Business-to-Business) model, collaborating with companies and institutions in Pati, West Bandung Regency, Majalengka, Ciamis, Sukoharjo, Solo, and Blora, as well as the Indonesian Ministry of Cooperatives & MSMEs (central office). Tanigo also leverages social media and online advertising (AdSense) to expand its reach. Below are Tanigos social media platforms: Instagram and tiktok username @tanigo.id and website tanigosejahtera.com. Within a year, Tanigo successfully generated more than Rp500 million in revenue.
- Betsy Yolanda (Nutrils) – Kubu Raya, West Kalimantan Nutrils is a brand specializing in sago-based products and sago waste processing, developed by Betsy Yolanda with the involvement of over 10 local community members in Sungai Ambangah Village, Kubu Raya, West Kalimantan. The processed products include wet and dry sago, which are sold to food factories as raw materials for cake and vermicelli production. Additionally, sago waste is repurposed into hydrogel cellulose for plant fertilization and briquettes with economic value. Through mentorship from Bank, Nutrils successfully built a production facility, acquired machinery, and initiated the process of obtaining business legality, including Household Industry Food Permit (PIRT), Business Identification Number (NIB), and the implementation of Standard Operating Procedures (SOPs). The production of wet sago and planting media has contributed to economic growth for the local community. Some residents generate income by selling sago trees as raw materials, while 10 local workers benefit from employment opportunities at Nutrils. The business generates an annual revenue of Rp80 million to Rp100 million.
